ALTBalaji Statistics By Market Share, Gender-wise Visitors, Video-On-Demand, Demographics and Facts

Introduction

ALTBalaji Statistics: ALTBalaji is a popular video streaming platform in India, known for its original and bold content, especially in regional languages. Since its launch, ALTBalaji has grown rapidly, attracting millions of subscribers with its affordable pricing and diverse range of shows. In 2024, the platform continues to make significant strides in the highly competitive OTT market, focusing on creating unique content that appeals to a younger audience.

This article highlights ALTBalaji’s key statistics and achievements, showcasing its impact on the Indian entertainment landscape and promising future.

Editor’s Choice

• ALTBalaji Statistics further states that the total estimated revenue of ALTBalaji is projected to reach INR 150 crores (approximately USD 18 million) in fiscal year 2024.
• As of mid-2024, ALTBalaji boasts a subscriber base of approximately 40 million active users, a significant portion of which are in Tier II and Tier III cities in India.
• This represents a 15% year-on-year growth, driven by the platform’s strategy of producing localized content that resonates with a broader audience.
• The platform’s success is also due to its low-cost subscription plan, which costs INR 100 (USD 1.2) per month or INR 300 (USD 3.6) in 2024.
• ALTBalaji remains a significant player in the Indian OTT market, holding a market share of about 5% among subscription-based platforms.
• The platform is expected to have 114 million paid subscribers by 2024, 60 million of them from Indian households.
• ALTBalaji Statistics 2024 shows that ALTBalaji released around 20 new originals, further bolstering its library and ensuring a steady stream of fresh content for its audience.
• To date, almost in 70 countries, the app is available across the world.
• Around 39.57% of all users of ALTBalaji are aged between 18 and 24 years old.
• ALTBalaji released over 90 new original shows on its platform this year.

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General ALTBalaji Statistics

• In the first quarter of 2024, ALTBalaji released ten new original series, adding to its already vast content library.
• The platform now boasts over 100 original shows, making it one of the largest content creators in the Indian OTT space.
• Based on ALTBalaji Statistics, the platform maintains a market share of around 5% in the Indian subscription-based OTT sector.
• Similarly, the viewer engagement metrics have shown positive trends, with an average watch time of 45 minutes per session.
• In early 2024, the monthly unique visitors to ALTBalaji’s website were estimated to be 10-12 million.
• The app and website designed by ALTBalaji are very simple and intuitive interfaces, making it easy for users to navigate and find content.
• Subscribers can access ALTBalaji’s content across multiple devices, including smartphones, tablets, laptops, and smart TVs.

ALTBalaji Market Share Statistics

(Source: enterpriseappstoday.com)

• Domestically, in India, the platform’s market share is poised to climb significantly, reaching 18% by 2025.
• As per ALTBalaji Statistics in China, ALTBalaji is forecasted to secure a 10% market share, followed by Indonesia (14%), Japan (7%), and South Korea (8%) share.
• However, ALTBalaji’s market penetration is projected to achieve a 4% share in Australia.

ALTBalaji Statistics By Gender-wise Visitors

• In March 2024, ALTBalaji attracted a diverse audience in India. Of the visitors aged 18-24, 60% were male, and 40% were female, accounting for 4 million and 2.7 million unique visitors, respectively.
• Furthermore, the other share of ALTBalaji visitors by age group is for the 25-34 age group; males made up 55% (3.5 million), while females accounted for 45% (2.8 million).
• In the 35 to 44 age group, around 52% were male (2.1 million) and 48% female (1.9 million).

ALTBalaji Users Statistics By Video-On-Demand

• As of Q1 2024, ALTBalaji has approximately 40 million active subscribers.
• ALTBalaji Statistics also show that Indian users watch an average of 45 minutes of content per session, indicating strong engagement with the platform’s VOD offerings.
• Around 120 million hours of content are streamed each month by its Indian users in ALTBalaji.
• Another notable series, “Cartel”, received an IMDb rating of 8.2 and has also contributed to the platform’s increased watch hours.
• Meanwhile, approximately 70% of ALTBalaji users in India access the platform via mobile devices, with the remaining 30% split between tablets, smart TVs, and desktop computers.

ALTBalaji Statistics By Demographics

• In 2024, ALTBalaji’s audience users aged 18 to 24 secured a share of around 40%, followed by viewers aged 25 to 34 (35% of viewers).
• Moreover, around 15% of the audience belonged to the 35—to 44-year-old group, and the remaining 10% belonged to the 45-year-old group and above.
• ALTBalaji Statistics based on gender demographics show that women make up the highest share at about 55%, and men have the remaining 45% of the user share.
• ALTBalaji’s audience is primarily based in urban areas, with around 70% of viewers residing in metro cities like Mumbai, Delhi, and Bangalore.
• Nearly 85% of ALTBalaji’s content was consumed in Hindi, and the remaining 15% included content in other Indian languages like Tamil, Telugu, and Bengali, catering to regional audiences.

Average Monthly Time Spent On Selected Video OTT Platforms

• In the fiscal year 2024, In India, Disney+ Hotstar users spend an average of around 42 hours per month.
• Furthermore, others are followed by Netflix (32 hours/month) and Amazon Prime Video (30 hours/month).
• Similarly, the average monthly time spent on ALTBalaji is expected to be 18 hours by the end of this year.

List Of AltBalaji Subscription Plans In India

(Source: 91mobiles.com)

ALTBalaji Traffic Statistics By Country And Device

(Reference: semrush.com)

• As of June 2024, traffic to ALTBalaji’s official website, altbalaji.com, is predominantly driven by mobile devices. With 0.02% of visitors accessing the site via smartphones, desktop users account for 99.98% of the total visits.
• ALTBalaji Website users make up around 59.07% of India’s user base, which is 2.61K. Of these, 99.96% have access to the desktop version, and 0.04% have mobile devices.
• In the United Kingdom, this website had 978 users and 22.18% user traffic, with desktop and mobile users being 100%.
• The United States of America and Australia each have around 438 and 198 users, and their website traffic is around 9.93% and 4.49%.
• Besides, in the U.S. and Australia, 100% of each user accessed altbalaji.com via desktops.
• Lastly, Vietnam had 59 users onaltbalaji.com, with a user share of 1.34%. Meanwhile, around 100% of these came via desktop.

Some More Interesting ALTBalaji Statistics

• As of June 2024, ALTBalaji’s website traffic experienced a significant drop, resulting in 4.41K visits, a sharp decline of 85.3% compared to the previous month.
• The average session duration was notably high at 26 minutes and 48 seconds, indicating deep user engagement despite the lower traffic.
• ALTBalaji platform, which boasts a library of around 90 original shows, added several new series this year that have received considerable attention.
• The standout shows from ALTBalaji in 2024 include “Broken But Beautiful 3”, which garnered 180 million viewers and 220 million impressions, making it one of the platform’s most successful releases.
• In terms of viewer engagement, ALTBalaji has seen an average watch time of 83 minutes per day per user, which reflects a steady increase compared to previous years.
• ALTalaji Statistics further reports that this platform has also expanded its reach, with 2.9 million subscriptions sold in the first half of 2024, contributing to its goal of reaching 40 million subscriptions by 2025.

Conclusion

ALTBalaji has solidified its position as a key player in India’s OTT market by leveraging its distinct approach to content creation and distribution. Looking towards the ALTBalaji Statistic market share is expected to grow across various regions, with significant increases projected in India, Japan, South Korea, and other key markets.

As the platform continues to expand its content library and innovate in its offerings, it is well-positioned to maintain its growth trajectory and strengthen its foothold in the global OTT landscape.